Last Updated: 2-April-2025

Welcome to DIVINETHREADS. An independent fashion brand part owned and operated by Citadel Assets Ltd, a company registered in England and Wales under company number 15256415. Our registered business address is: 4th Floor, Silverstream House 45 Fitzroy Street, Fitzrovia, London, England, W1T 6EB.

We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit or make a purchase from our website, https://divinethreads.world/.

1. What Personal Data We Collect

When You Place an Order

We collect:

  1. Your name
  2. Billing and shipping address
  3. Email address
  4. Phone number
  5. Order and payment information (secure third party providers – stripe, PayPal, etc.)
When You Browse Our Website

We collect:

  1. IP address
  2. Browser type and version
  3. Pages visited and actions taken
  4. Device type and operating system

The data is collected is via:

  1. Google Analytics
  2. Microsoft Clarity
  3. Cookies and tracking scripts

2. Why We Collect Your Data

We use your data to:

  1. Process and fulfil your orders
  2. Send order confirmation and updates
  3. Respond to enquiries
  4. Improve our website and services
  5. Analyse site traffic and usage
  6. Comply with legal obligations

3. Cookies

We use cookies to:

  1. Remember items in your cart
  2. Maintain login sessions
  3. Track website performance

You can manage your cookies in your browser settings. Learn more in our Cookies Policy page

4. Payments

We do not store or see your full payment card details. Payments are securely processed by:

  1. Stripe
  2. WooCommerce Payments

5. Sharing Your Data

We only share your data with trusted third-party services for necessary processing:

  1. Shipping providers (to deliver your orders)
  2. Payment processors (to handle transactions)
  3. Analytics tools (to improve our site)

We never sell your personal data.

6. How Long We Keep Your Data

Customer and order records: 6 years (for legal and tax compliance)

Analytics data: per Google Analytics and Microsoft Clarity retention settings

7. Your Rights Under UK GDPR

You have the right to:

  1. Access your data
  2. Request correction
  3. Request deletion (where applicable)
  4. Object to data processing
  5. Lodge a complaint with ICO

To exercise your rights, please contact us at [email protected]

8. How We Protect Your Data

  1. SSL encryption on all pages
  2. Secure hosting and firewall protection
  3. Limited admin access
  4. Regular security updates

9. International Data Transfers

Some services (e.g., Google, Microsoft) may process data outside the UK. We ensure all transfers are legally protected under Standard Contractual Clauses or equivalent safeguards.

10. Changes to This Policy

We may update this policy as needed. Any changes will be posted on this page and dated accordingly.

11. Contact Us

If you have any questions about this policy or your data, feel free to email us at [email protected]